Via the Marijuana Policy Project comes this new campaign from the department of outgoing White House drug czar John Walters. Released this week, it likely hoped to counter the recent public opinion regarding marijuana decriminalization in Massachusetts and medical marijuana in Michigan. From a design POV, I love it. Great spin on ads I grew up looking at in comic books for things like Sea Monkeys. As for the message, Bruce at MPP goes on to wonder why agency McKinney would do ads on one hand that support anti-drug messages like this, and on the other, have Southern Comfort as a client. Snarky reply? I agree. Someone obviously got high before making those SoCo spots. Non-snarky reply? It’s advertising. Ethics left the discussion a long time ago. As Alex Bogusky sums up perfectly: We’re mercs for hire–we’ll go after anyone.
