Encouraged — but apparently not inspired — by the success of its talking stain Super Bowl spot, Tide to Go solicited users for their own talking stain ads earlier this year.
YouTube’s emceemiko won that contest. His spot — where a rapping stain mocks an interview candidate — appeared during the Desperate Housewives premier. The low-budget feel made it instantly recognizable as CGM, but the rap was surprisingly good — even relatable! — so I guess sometimes it pays to ask Main Street to do Mad Ave’s job.