White Collar Rapper Relieves Tide of Creative Expenses

talking-stain-arrg.jpg

Encouraged — but apparently not inspired — by the success of its talking stain Super Bowl spot, Tide to Go solicited users for their own talking stain ads earlier this year.

YouTube’s emceemiko won that contest. His spot — where a rapping stain mocks an interview candidate — appeared during the Desperate Housewives premier. The low-budget feel made it instantly recognizable as CGM, but the rap was surprisingly good — even relatable! — so I guess sometimes it pays to ask Main Street to do Mad Ave’s job.

Picture of Steve Hall

Steve Hall

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