Created by JWT and produced by Tool of North America, White Castle has launched a new, six spot television ad campaign. Just like those who love the establishment, the commercials are obsessive about the food and all the goes with it. Two spots have been released. The first, called Slyder Casserole has a oddly accented woman cooking a Slyder casserole in her oven for the biys down at the fire department. The second, called Crave Case Collection features a dweeb who uses the chains 30-burger crave case to store all kinds of things like his socks, tapes and his light bulbs.
