“Mainstream movies are predictable, with the same stories told time and time again. Hardcore film buffs who attend festivals like Whistler want see something new and original. They enjoy the experimental nature of festivals – sometimes they get something good, sometimes terrible, but it’s always original and unexpected.”
Those are the words of Dare Executive Creative Director Rob Sweetman who is behind a new campaign for the Whistler Film Festival.
An animated spot, created with Tokyoplastic in London, starts like a lovely princess story by Disney, but quickly turns into a scene you’d expect from a movie like Scarface.
Two live action spots were shot with Jeff Low from OPC, and edited by Matthew Griffiths and Rob Doucet at Cycle Media. Each represents a different genre with authentic film techniques, and both take the viewer to unexpected places.
Unexpected, indeed. Very nice work.
