Today’s knitting circle is the Tupperware party, and Brooke Shields is an integral part of said party, at least for the Chain of Confidence campaign.
This is a new social media effort geared toward connecting women and celebrating friendship, because that’s what you call it when bored chicks get together for a long period of time and gossip about one another while painting their toenails and fussing with plastic containers of varying shapes, sizes and colours.
WHITTMANHART Interactive designed the campaign to “[challenge] women to tell their own inspirational stories of how friendship increases their confidence.” Does it really?
