Where Design’s Concerned, Sharp Slices Pretty Dull

sharp-sharkbite.jpg

Design agency Sharp Communications is using temporary tattoos to promote how it “seamlessly blends HIGH OCTANE CREATIVE THOUGHT WITH BLUE CHIP STRATEGIC RIGOR.” (Yeah, it was written just like that.)

The tats are objectively horrible. See the other two in the text below.

“We have created temporary tattoos just in time for Summer time fun. Look menacing in and around the beach or your town pool with Sharp Shark. Swear like a sailor and back it up with Sharp Anchor or radiate your vulnerability with Sharp Siren. Get noticed whether you’re drinking longnecks in a honky-tonk or sipping gin and juice seaside.”

Reading the above, I found it helpful to imagine these people were saying the words. It actually made idea seem like genius.

Picture of Steve Hall

Steve Hall

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Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Global English Editing