When the Payoff Doesn’t Live Up to the Build Up

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So we’re watching this commercial and thinking, ‘Hey, this is pretty cool. It’s got to be for some really great, kick, ass new product.” After all, who’d go to the trouble of filming and producing a Chinese Olympic closing ceremony-style extravaganza if all they were selling were rooftop solar panels.

Uh. Oops.

Picture of Steve Hall

Steve Hall

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