Ad Age’s Al Ries takes a look at Saturn’s upmarket move and why that can be a bad thing. He claims companies should let consumers grow out of their brands at some point rather then trying miserably to hang on to them until death.
Ad Age’s Al Ries takes a look at Saturn’s upmarket move and why that can be a bad thing. He claims companies should let consumers grow out of their brands at some point rather then trying miserably to hang on to them until death.
