What’s With All the Synchronized Swimming in Ads?

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Couple things about featuring synchronized swimming water ballet in ads: First? Don’t. Second? Don’t. Unless they look like the real U.S. Olympic synchronized swim team pictured here from a Radar gallery, or you’re going for laughs like the Klassic Martin Short SNL skit. (Back when SNL was funny.) First came Nuva’s real fake fakery. Then someone said, “You know what this needs? More realer real.” Now comes Vick’s. As much as I hate to kill the vibe from last night’s election results, we must never forget, so that this never happens again, in times like these.

Be warned: Some poses in this spot are just plain wrong.

Picture of Steve Hall

Steve Hall

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