Whatever You Do in Bed, Sealy Supports It

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You might not initially think of a mattress as a focal point of your life’s intimate (and, no, we don’t mean sex) family moments but if you stop and think for a minute, we think you’ll come up with a precious moment or two that took place on your mattress.

That’s the focus of this very different mattress ad for Sealy created by LA-based Arcana Academy. Taking the brand’s ‘Whatever You Do In Bed, Sealy Supports It’ campaign into new emotional territory, the spot recounts the story of a family moving across the country. When they hit a bump in the road, the mattress flies off the back of their moving track and the seminal moments in lives flash before viewers’ eyes.

It’s quite touching actually.

Picture of Steve Hall

Steve Hall

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