Whatever Happened to Progressively Smaller Handsets?

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Riding Ad Land’s current obsession with breaking into Guinness, Cricket has just produced the world’s largest cell phone — a gigantosaur Samsung Messager composed of “wood, metal, lights, wizardry, and love.”

Video here.

The phone — so big you risk cardiac arrest if you happen to be lying on it in vibrate mode — kicks off Cricket’s Get Some Respekt campaign. See it in person through March 15th in Chicago; the monster of mobile hits Philly on the 20th.

Orchestrated by Seattle’s Cultural Engineers and events firm NEVERSTOP.

Picture of Steve Hall

Steve Hall

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