What Happened to the Beer Babes?

jill_hanner_coors_beer.jpg

Rising (falling?) YouTube starlet Jill Hanner wonders what ever happened to those beer ads where the beer was decided on how hot the girl was? It’s a good question. Where have the Coors Twins gone? The Miller Lite Catfight girls? The St. Pauli Girl? Oh wait, she’s still around.

But, seriously, it’s like brewers pulled out and took a vow of abstinence or something. When was the last time beers and babes were in the same frame? Maybe it’s a good thing since studies keep saying sex doesn’t sell. And damn, a troll through the Adrants archives reveals we’ve trashed the tactic as well.

Or maybe it’s just the normal course of things. After all, everyone needs a bit of a break between bouts.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

People who do their best work in the early morning aren’t more disciplined — for some, it’s simply the one hour before the day has had a chance to talk them out of anything

People who do their best work in the early morning aren’t more disciplined — for some, it’s simply the one hour before the day has had a chance to talk them out of anything

Global English Editing

8 things thoughtful hosts do that guests never notice but always feel

8 things thoughtful hosts do that guests never notice but always feel

Hack Spirit

9 subtle mistakes well-meaning grandparents make without realizing it

9 subtle mistakes well-meaning grandparents make without realizing it

Hack Spirit

Studies on helicopter parenting link the behavior to parents’ own fear of danger and discomfort with separation, complicating the popular idea that constant helping is simply an extension of love

Studies on helicopter parenting link the behavior to parents’ own fear of danger and discomfort with separation, complicating the popular idea that constant helping is simply an extension of love

Global English Editing

A vocabulary that keeps quietly expanding well past someone’s twenties isn’t just a love of words — it’s the one measure of intelligence psychologists have trusted for a century because it tracks so closely with how a person actually thinks

A vocabulary that keeps quietly expanding well past someone’s twenties isn’t just a love of words — it’s the one measure of intelligence psychologists have trusted for a century because it tracks so closely with how a person actually thinks

Global English Editing

An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

Global English Editing