As I said in part one of this two part series I wrote for Central Desktop which examines the relationship between agency account managers and agency creatives, it’s a partnership that can be both positive and, at other times, disastrous.
And while neither account managers nor creatives want to work in a disastrous relationship, fostering a positive working relationship can be quite challenging.
In part one, we heard from account managers and what they need from creatives. Now we hear from the creative side. What do they need from account managers in order to create the stellar work everyone wants?
