Don’t you love those commercials that paint the world as a place in perfect harmony? Where everyone is happy? Where children play together happily? Where everyone is optimistic?
While it always seems to be asking too much, that didn’t stop Publicis Hong Kong from creating this feel-good Western Union commercial in which floating blobs of yellow form the word “yes” reaffirming that, yes, life does move forward and people are saying yes to a brighter future.
Oh, and Western Union is there to help that happiness happen.
Created in 40 different languages, the campaign, which includes television, print, outdoor, online and POS, will appear in more than 200 countries.
Artists involved in the creation of the campiagn include film director Antoine Bardou-Jacquet, photojournalist Steve McCurry and typographer David Carson. The television commercial features music by Moroccan musician Hindi Zahra.
See the television commercial here.
