We’re Just Energy Trapped Inside This Body

coke_burn.jpg

This is one of those ads. Yea, one of those. Equally pretentious and interesting at the same time. But if we had to choose one, we’d have to go with pretentious. Sk8ters. Flames. GenZisms. Dark, moody photography. And…sponsored by Coke.

Directed by Garth Davis, this 3:49 video was created by Publicis Mojo for Coke Europe. There’s a whole website too.

Picture of Steve Hall

Steve Hall

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