Some campaigns are launched with high hopes only to be buried by more important things or simply bad planning. This is what we think happened with Wells Fargo’s strange 2006 Backstage campaign, boasting music by no-name artists, a weird Stagecoach Island game, and a national tour (less Woodstock than a futile set of volleyball games).
We would never have found out about the campaign that didn’t fly if we hadn’t been to the bank yesterday, where we saw a card sticking out of a machine and went in to return it. The coiffed rep gushed, “good behaviour needs rewarding” and, after quizzing us on our FICO savvy, gave us a Backstage shirt. We harbor the suspicion there are about 4,000 said shirts in the backstage of the branch, but didn’t say anything.
Of course, had we searched Adrants, we would have realized the game’s been around in one form or another for over a year. Aren’t we good?
