Created by Swivel Media, Wells Fargo has launched a pilot multi-player, online role-playing game, called Stagecoach Island, designed to educate young adults about the importance of knowing your finances. Currently the game is being deployed in San Diego and Austin and will role out nationally later this year. We have a video preview here.
The game allows players to select a virtual character and participate in an “island adventure.” Participants can choose to explore the virtual island — lush parks, hip cafes, dance clubs, trendy shops, amusement parks, hair salons and more. They can also interact in dozens of virtual, social situations — like skydiving, riding jets-skis, or playing games like paintball with other participants. Many activities on the island are “free,” but participants gain access to other experiences, such as dancing in a club or purchasing new clothes, by spending, saving and earning virtual money. Players can earn money by visiting the Virtual Learning Lounge and answering trivia questions about banking basics such as budgeting, saving and managing money. The Learning Lounge content is derived from Wells Fargo’s signature financial literacy program, Hands on Banking.
