Contrary to popular belief and no proven by a study, webloggers and those who read then are not all teenage girls whining about their boyfriends. A recent study by BlogAds (in which Adrants participated) of 17,159 blog site visitors found 61 percent are over the age of 30 and 40 percent have households incomes of $90K or above. Clearly not an audience advertisers should ignore.
BlogAds Founder Henry Copeland says, “The impression has been that the typical blog reader is a college student with an entry-level job, and therefore not an incredibly desirable demographic unless you’re trying to sell beer.” This study counters that line of thinking and will perhaps wake up big advertisers to the world of weblogs as a viable advertising medium.
