In a TechNews article, it is reported that web sites have begun to reduce the restrictions they place on advertisers ad formats. So, now we can expect to see more flying monkeys and dancing babies crawl across our screens. We thought pop ups were bad. At least you can click those closed. Not so with these newer “takeover” formats that force you to view the ad. I agree with the authors opinion on this matter:
As far as I’m concerned, any advertising that takes control of the Internet experience away from those using it might as well take away the Internet. We have had enough of that nonsense from the passive medium of television.
