In one of the most idiotic, unnecessarily sensationalistic pieces of crap, The Weather Channel has launched a promotion based entirely on creating fear of highly unlikely catastrophic weather events. Riffing off the look and feel of the weather-themed The Day After Tomorrow movie, the promotion, which combines actual past weather events with sensationalistic scenarios, promotes the network’s new show called “It Could Happen Tomorrow.” Well, yea, the Earth could crack in two under the weight of a clan of obese, fast food-eating kids all sitting down on their fat asses simultaneously to play some stupid video game too.
The Weather Channel’s Paul Greenberg explained the approach, saying, “We’re always looking for new ways to reach out to our viewers about new programming so we made preview material available through partnerships on as many platforms as possible.” Translation: ” We’re always looking for ways to treat our viewers like idiots by teasing them with sensationalistic crap because they don’t give a shit about regular weather and we needed a lame hook to suck them in.”
