We7 Grafts Ads Onto Free Music Downloads

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OK, so we guess it’s just like old school radio so we really shouldn’t complain but do we really want to listen to short audio ads placed in front of the music we download? Music site We7 thinks so and has based their ad-supported music download service on it. As explained on the We7 site, audio ads are dynamically grafted onto the front of music tracks and albums based on a person’s demographic profile.

Just yesterday, We7 announced a deal with the producers of the Michael Moore film Sicko which will be released in the UK October 26th. Audio ads for the film will preface downloaded music tracks.

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Steve Hall

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