So Mike’s Hard Lemonade is out with a new campaign and they are teasing it with clues on Twitter which lead to a Facebook page on which…there are links to three new ads…along with an image of a gorilla, an astronaut, a hyena and a very sexy pair of legs. Sadly, none of the ads feature the sexy legs.
So we complained about that to Mike’s Hard Lemonade Social Media Marketing Coordinator Alex Levine. She said, “Just you wait.” To which, we said, “Tease!” To which she answered, “#gulity.” We like Alex!
So on to the three spots. They all begin the same. Two guys are playing golf. One guys knocks the ball in the whole while another hands him a Mike’s Hard Lemonade and says, “Sometimes you gotta change things up.” And that’s exactly what happens. In very odd ways. Watch all three below.
