WB Catvertising for Fear 2 Video Game

fear2-black-cats.jpg

On Friday the 13th, Warner Brothers corralled a bunch of black cats together, covered them in Fear 2 swag and let them loose in London.

The object was to catch the attention of superstitious pedestrians as they avoid sidewalk cracks and ladders and whatnot.

Nice way to get attention. From your target demo though? Ehhh.

Off-topic, is it possible to train a cat to walk in a leash? Huh. Guess so.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

If someone is distancing themselves from you, this might be why it hurts so much

If someone is distancing themselves from you, this might be why it hurts so much

Hack Spirit

7 habits of men who have quietly lost their joy in life, according to psychology

7 habits of men who have quietly lost their joy in life, according to psychology

Global English Editing

9 things people who value privacy never do in public

9 things people who value privacy never do in public

Baseline

7 phrases boomers use that instantly reveal their age, says psychology

7 phrases boomers use that instantly reveal their age, says psychology

Global English Editing

If you want to avoid being lonely and isolated as you get older, say goodbye to these 8 habits

If you want to avoid being lonely and isolated as you get older, say goodbye to these 8 habits

Global English Editing

Early relationship red flags you should not ignore

Early relationship red flags you should not ignore

Global English Editing