Google is one of the most versatile platforms for businesses that want to stand out among the thousands of online businesses. Statistics show that as of 2021, there are over six million paid businesses currently operating on the Google G-Suite.
And that makes it really important for new SME owners to optimize their operations on this platform to gain maximum audience traction and conversion rate. Every type of business, either B2B, B2C, or hybrid, can benefit from the vast opportunities offered by Google. The key is to understand the ins and outs of Google SEO and GMB optimization.
Among many ways to your business’s reputation and online presence, we think that Google call-specific campaigns are highly valuable. They’re not only result-driven but also motivating and compelling for the audience to directly get in touch with business personnel for immediate query management.
Calls are undoubtedly more effective than emails, messages, or any other form of contact that can be built between a business and its customers. Google calls have a high lead generation potential and can help business optimize their Google ranking significantly.
So how can you make the most of Google call-specific ad campaigns and enjoy an extensive conversion rate and improved sales? Let’s get into the details right away!
A Refresher on Call-Specific Google Ads
Google provides business owners with a cutting-edge way to enable the target audience to make direct phone calls. This tool is especially advantageous for small to medium-sized businesses. However, business managers need to know how to use it properly.
Google ads appear on different devices, but if they’re call-specific, they’ll appear only on those devices from which a customer can make a call. Other critical tools that are optimized in Google call ads include person clicks, time taken by a customer to visit the website, and calls per device.
So let’s learn how business owners can improve customer-centric Google call results in 2022.
Use Correct URLs
Google Call-only campaigns are easy to curate and launch. However, they can be very poor in terms of performance if Google SEO experts don’t use or add the correct website URL. Call-only Google ads require less hard work and research as compared to Pay Per Click ad campaigns. And this is a lucrative opportunity for the SEO manager to make the most of easy-to-follow requirements.
For Google Call-only ads, businesses don’t need to create a separate landing page or a centric headline. What’s important is your company website’s correct URL. Another critical aspect of increasing Google calls is proper targeting. You need to target those customers who have call-making devices. Hence, you should not focus on targeting desktop users since they cannot place calls. While conversion rate can be increased via desktop through texts and emails, if you want to increase Google calls, you should make an effort to motivate mobile phone users.
The best of GMB optimization and Google SEO professionals strongly recommend business managers to add compelling CTA. Use these 35 words to their full potential, and don’t forget to make your contact number and website visible to the audience.
Test and Try the Ad Copy
Many SEO experts don’t realize the importance of testing ad copies before posting on the Google platform.
Call-only Google ads should be extremely well-optimized and targeted to the correct audience. And the best way to test if your ad is compelling and performance-driven is to test and trial it. In the early stages, SEO experts should create more than one call-only Google ad to ensure that the one they post is relevant, customer-engaging, and effective.
Mark Call-Centric Keywords
Using the right keywords is essential to make a Google call-only campaign shine bright. The best types of keywords that work well on Google My Business include location keywords. This allows customers in the right proximity to access your business and avail services on time.
However, choosing the right bundle of keywords for Google SEO can depend on your objective. For example, if you own a café down the street and want customers to come and dine-in, use location-specific keywords. If you’re not a physical business, try using keywords that are more inclined towards your products and services.
All in all, keywords should resonate with your target audience. Use tools like MOZ, Google Ads, and Think with Google to find out the best-ranking keywords. What’s more, remember that Google Call-only ads don’t allow a customer to place a call via your website. Hence, you should optimize the keywords into compelling text that can drive calls and compel customers to take action.
Calculate and Improve Call-Through Rate
Once your ad copy is approved and optimized according to Google SEO best practices, it’s time to launch and get on with a real-time analysis. The first metric you should pay attention to is the call-through rate. This is akin to the click-through rate that’s used to measure the performance of ads that are not call-specific.
The call-through rate represents the number of clicks a Google user makes on your ad, which directs them to the dialer on their devices. Analyzing the call-through rate can help you track the number of clicks that converted into calls versus those that didn’t.
If there’s a huge disparity between the two numbers, you may want to rethink the ad copy strategy to maximize the clicks that are converted into a phone call.
This guest post was written by John Stanley, a skilled SEO and GMB optimization expert and a proficient digital marketing specialist in San Diego. He has been linked with a reputable SEO company in San Diego, Search Berg. He’s regarded as the company’s one of the most reliable Google my business optimization experts in San Diego.
