Computer Associates is sponsoring the stock pages of The New York Times with a watermark ad. These ad placements are on the rise as yet another method of getting ads seen by readers. Perhaps we should label these watermark ad “news-pops.” After all, just like the dreaded online pop up, these ads appear over edit without user consent. OK, so watermark ads are nowhere near the annoyance level of horrific pop ups but there is a bit of similarity here.
