Anheuser-Busch is getting its ass kicked by World Cup Football fans who are calling the company’s sponsorship of the event offensive and overbearing. Yes, $40 million for pouring rights will certainly put the “watered-down beer” as Nuremberg graduate student Heiko Hofrickter called it in front of many who feel the American presence at the World Cup is mostly uncalled for since Americans think football is a game that involves grown men donning giant shoulder pads and crashing into one another while watching a pop star bare her breast during half time. Oh wait, they do that in Europe too. The baring of breasts that is.
While many Europeans are angered over the proliferation of American marketing in their back yards, its the crappy taste of Budweiser that really has people steamed. Hofrichter, while consuming a glass of Weissbier, summed it up saying, “We don’t make anything that you can compare it to. We just don’t make that kind of beer. Why would we, when you can drink this?”
