On the innocence of childhood. And the power of that innocence as leverage marketers can use to get people to buy stuff. Phrased that way, it makes ads featuring kids seem crass. But thankfully, most ads featuring kids are simply beautiful. Like this one for Turkish Airlines.
In the ad, we see three kids looking up into the sky and watching plane pass over. In one translation, the kids wonder why the plane never lands where they are so they decide to build an airport to see if a plane will land. It does. But to the children’s surprise, it’s just over a mountain top at another airport.
It’s all about how the global airline also covers all its bases domestically as well.
