As reported in Ad Age, the Washington Post is about to launch a new ad campaign.
“We follow the story of how the newspaper gets from the reporter’s desk to the reader’s front door step. There are three spots in the campaign. The first is a day in the life of a newsroom; the second is the printing of the paper; and the third is about the delivery,” said Woody Kay, chief creative officer of Havas’ Arnold Worldwide, Washington.
The new tagline is, “If it’s important to you, it’s important to us”.
