It’s All Advertising points to an Epica award winning ad for Evian which forces you to wait an excruciating two and a half minutes listening to kids sing Queen’s “We Will Rock You” while water children travel across your screen toward the holy grail that is Evian. OK, perhaps “force” is the wrong word but while watching, we couldn’t help uttering, “What the fuck is this? Hurry up. We’ve got other shit to do!” OK, that’s heavy-handed too. Sorry. It won an award after all so it must be good.
