Tim at AdFreak brings our attention to a new frontier in employee uniforms – panel advertising! That’s right, a local grocer near you could be hocking Florida orange juice at you whether he wants to or not. Other potential billboards include employees at sports arenas, state fairs, and theme parks.
The ad panels come courtesy of Eye Level Marketing, a division of Billboard Clothing Co. – clearly people who cut right to the chase in name and in the tenets of fashion.
Tim addresses the slippery slope that may lead to Pfizer buying space on physician’s scrubs, for example. Hey, maybe this word of mouth thing was just too much work. Why make a recommendation when you can just wear one? It’s not like WOM was ever super-pure – consider how many big pharma reps take Dr. Joe Blow out to lunch per week.
