Heineken follows up its ultra-popular walk-in fridge spot with “Walking Fridge.”
The end result is much the same — frosty rows of Heineken nestled in ice, swathes of men screaming like little girls — but the premise slightly different: instead of getting a walk-in fridge, one brand-new homeowner gets a miniature fridge that brings beverages to him on little mechanical legs.
It’s like Wall-E for the hopped-out blue collar set. Agency: TBWANeboko with production company CZAR.NL.
