To accompany its wacky TV commercial, Rexona, makers of Sure deodorant have launched a football fan site to coincide with the FIFA World Cup in Germany this summer. Just like in the commercial, in which animals go crazy, the site encourages visitors to create “fanimals” or crazy football fans.Once they’ve created these fanimals, they can be uploaded to appear in a version of the commercial. Of course, there’s prizes too. A Klaxon horn and a digital camera.
