VW Stuns Entire Movie Theater With ‘Don’t Text And Drive’ Stunt

Steve Hall

Jun. 10, 2014
1 min read

While it’s unclear how the organizers of this VW don’t text and drive campaign managed to send a text to everyone in a movie theater at exactly the same time, the message is an effective one and they way they did it is brilliant.

Watch what happens as these movie goers view the screen and then receive a text. Ogilvy Beijing created.

But one YouTube commenter brings up another great point, writing, “I’m more disturbed that many dickheads whipped their phones out the moment they got a text in a movie theater.” True. And didn’t have them on vibrate.

Which points to the possibility this stunt was a bit more staged than unstaged.

Steve Hall

TRENDING AROUND THE WEB

People who turn down the radio to see better when they’re lost share these 7 traits most people don’t realize they have

Global English Editing

If you’d rather have 3 real friends than 50 followers, you have these 7 rare qualities most people never develop

Global English Editing

Psychology says people who still wear a wristwatch instead of checking their phone usually display these 7 traits that are becoming rare

Global English Editing

People who stay energetic into their 70s almost always follow these 6 evening habits

Global English Editing

I found my mom’s hidden bank account after she died—$47,000 that explained every “we can’t afford it” from my childhood

Global English Editing

There’s a habit people develop in childhood poverty that never fully goes away—even after becoming millionaires

Global English Editing

VW Stuns Entire Movie Theater With ‘Don’t Text And Drive’ Stunt

Steve Hall

RECENT ARTICLES

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

TRENDING AROUND THE WEB

People who turn down the radio to see better when they’re lost share these 7 traits most people don’t realize they have

Global English Editing

If you’d rather have 3 real friends than 50 followers, you have these 7 rare qualities most people never develop

Global English Editing

Psychology says people who still wear a wristwatch instead of checking their phone usually display these 7 traits that are becoming rare

Global English Editing

People who stay energetic into their 70s almost always follow these 6 evening habits

Global English Editing

I found my mom’s hidden bank account after she died—$47,000 that explained every “we can’t afford it” from my childhood

Global English Editing

There’s a habit people develop in childhood poverty that never fully goes away—even after becoming millionaires

Global English Editing