While it’s unclear how the organizers of this VW don’t text and drive campaign managed to send a text to everyone in a movie theater at exactly the same time, the message is an effective one and they way they did it is brilliant.
Watch what happens as these movie goers view the screen and then receive a text. Ogilvy Beijing created.
But one YouTube commenter brings up another great point, writing, “I’m more disturbed that many dickheads whipped their phones out the moment they got a text in a movie theater.” True. And didn’t have them on vibrate.
Which points to the possibility this stunt was a bit more staged than unstaged.
