VW Employs Star Wars Theme for Passat Super Bowl Ad

  • 1 min read
passat_2010_sb_11.jpg

We have to agree with AdFreak on this one. We like this new VW commercial for the 2012 Passat which will appear in the Super bowl. The ad takes on a Star Wars theme with a kid dressed like Darth Vadar attempting over and over again to exert The Force on object around his house.

When the boy’s Dad arrives home in a brand new VW Passat, the boy goes to work trying his hardest to get that car to react. Suddenly, it does. The boy is very, very surprised. Then we see the dad clicking the remote starter in the kitchen.

From Deutsch LA, the ad is called The Force and we think it will garner some positive reaction during and after the game. Of course, the fact we’re already a Passat owner might sway our opinion just a wee bit.

YouTube video

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Steve Hall

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