OK, we get that this VW Beetle commercial is supposed to somehow transcend the fact the thing’s a car and is something far more…well…different but tagging a commercial about a car with “Some people don’t really want a car” while showing the car leads us to say, “Well, yea. I don’t really want that car. I’ll just take that really cool, over sized VW Beetle balloon the guy’s carrying around over his head.” All of this beautifully crafted confusion comes courtesy of DDB Barcelona.
Two print ads accompany the spot, one of which illustrates very simply how the VW Beetle can brighten up your day. The other conveys the thrilling rush a vehicle can cause.
