During the game, you can visit Adbowl.com, a site in its fourth year of operation where viewers can vote on commercials. At the end of the game, the site will announce America’s Favorite Ads.”
“Two years ago, the Adbowl was basically an industry event,” said MWH (agency that operates Adbowl) president Steve McKee. “Last year, we took it more public. This year, we don’t know quite what to expect, but we’ve beefed up the infrastructure to handle hundreds of thousands of votes.” So make sure your laptop is in front of you during the game.
