Vonage and BroadVoice Engaged in Brand Confusion

Maybe it’s just us but we wonder if broadband phone company BroadVoice couldn’t have made it’s ad campaign and website just a little bit closer to an exact replica of competitor Vonage’s website. From typeface similarity to the use of International flags to the duplication of page layout, there’s something strange going on here.

Who knows. Maybe the two companies own each other but hat’s for the financial media, not us, to worry about. For us, it’s just wrong for two different brands to look so similar. It’s confusing for the consumer. Vonage? BroadVoice? Ah, who gives a shit. There just phone companies. Is that the reaction brand managers of Vonage and BroadVoice want their customers to have? Perhaps it’s all just a clandestine brand preference experiment.

BroadVoice. Vonage.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 signs a parent-child relationship has successfully evolved into an adult friendship

9 signs a parent-child relationship has successfully evolved into an adult friendship

Hack Spirit

A study that tracked more than 5,000 people for nearly two decades found that loneliness spreads from person to person almost like a cold, reaching not just friends but friends’ friends’ friends, three degrees away from anyone they’ve actually met

A study that tracked more than 5,000 people for nearly two decades found that loneliness spreads from person to person almost like a cold, reaching not just friends but friends’ friends’ friends, three degrees away from anyone they’ve actually met

Global English Editing

Parents who respect their adult children’s partners tend to understand these 8 things

Parents who respect their adult children’s partners tend to understand these 8 things

Hack Spirit

8 quiet signs you’ve stopped living for other people and started living for yourself

8 quiet signs you’ve stopped living for other people and started living for yourself

Hack Spirit

8 things people with unusually sharp minds in old age never stopped doing, even when life got busy

8 things people with unusually sharp minds in old age never stopped doing, even when life got busy

Hack Spirit

People who keep their milestones off social media may not be guarded; they may simply prefer to share big moments directly with a few people rather than announce them to everyone at once

People who keep their milestones off social media may not be guarded; they may simply prefer to share big moments directly with a few people rather than announce them to everyone at once

Global English Editing