Volkswagen Wins Hulu Ad Zone 2012

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Between Star Wars and Ferris Bueller, nostalgia played a significant roles in this year’s top Super Bowl commercials. According to Hulu’s Ad Zone, ff the ads that ran during game time, Honda’s “Matthew’s Day Off” just narrowly edged out Volkswagen’s “The Dog Strikes Back.” Bueller ultimately beat the Dog, but only by a hair, and the overall most liked ad on Hulu AdZone was Volkswagen’s “The Bark Side” preview ad.

Results are based on standing at 11PM PST Sunday, February 5. See all the result categories below. Not one mention of the Clint Eastwood Chrysler ad.

Overall Most Liked Ads

1. Volkswagen: The Bark Side Teaser
2. Honda: Matthew’s Day Off – Extended
3. Volkswagen: The Dog Strikes Back
4. Skechers: GOrun Mr. Quiggly
5. Dannon Oikos: The Tease
6. Chevrolet: 2012
7. M&M’s: It’s That Kind of Party
8. Audi: Vampire Party
9. E*Trade: Fatherhood
10. Acura: Transactions – Extended

Funniest Ads

1. Acura: Transactions
2. Hulu Plus: Hulubratory
3. Chevrolet: Happy Grad
4. Honda: Matthew’s Day Off
5. Chevrolet: 2012

Best Celebrity Cameo

1. Will Arnett – Hulu Plus: Huluboratory Extra Mushy Edition
2. Matthew Broderick – Honda: Matthew’s Day Off Extended
3. Jerry Seinfeld – Acura: Transactions
4. Adriana Lima – Kia: Optima
5. David Beckham – H&M: David Beckham Bodywear

Cutest Critters

1. Bud Light: Rescue Dog
2. Volkswagen: The Dog Strikes Back
3. Doritos: Man’s Best Friend
4. Volkswagen: The Bark Side Teaser
5. Careerbuilder.com: Business Trip

Cutest Kids

1. Toyota: It’s Reinvented
2. E*Trade: Fatherhood
3. Doritos: Sling Baby
4. TaxACT: Free to Pee

Best Soundtracks

1. Chevrolet: Anthem
2. M&M’s: It’s That Kind of Party
3. Bud Light: LMFAO Half-Time
4. H&M: David Beckham Bodywear
5. Budweiser: Eternal Optimism

Nostalgic Ads

1. NFL: Timeline
2. Budweiser: Eternal Optimism
3. MetLife: Everyone
4. Toyota: Connections
5. Honda: Matthew’s Day Off

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Steve Hall

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