Between Star Wars and Ferris Bueller, nostalgia played a significant roles in this year’s top Super Bowl commercials. According to Hulu’s Ad Zone, ff the ads that ran during game time, Honda’s “Matthew’s Day Off” just narrowly edged out Volkswagen’s “The Dog Strikes Back.” Bueller ultimately beat the Dog, but only by a hair, and the overall most liked ad on Hulu AdZone was Volkswagen’s “The Bark Side” preview ad.
Results are based on standing at 11PM PST Sunday, February 5. See all the result categories below. Not one mention of the Clint Eastwood Chrysler ad.
Overall Most Liked Ads
1. Volkswagen: The Bark Side Teaser
2. Honda: Matthew’s Day Off – Extended
3. Volkswagen: The Dog Strikes Back
4. Skechers: GOrun Mr. Quiggly
5. Dannon Oikos: The Tease
6. Chevrolet: 2012
7. M&M’s: It’s That Kind of Party
8. Audi: Vampire Party
9. E*Trade: Fatherhood
10. Acura: Transactions – Extended
Funniest Ads
1. Acura: Transactions
2. Hulu Plus: Hulubratory
3. Chevrolet: Happy Grad
4. Honda: Matthew’s Day Off
5. Chevrolet: 2012
Best Celebrity Cameo
1. Will Arnett – Hulu Plus: Huluboratory Extra Mushy Edition
2. Matthew Broderick – Honda: Matthew’s Day Off Extended
3. Jerry Seinfeld – Acura: Transactions
4. Adriana Lima – Kia: Optima
5. David Beckham – H&M: David Beckham Bodywear
Cutest Critters
1. Bud Light: Rescue Dog
2. Volkswagen: The Dog Strikes Back
3. Doritos: Man’s Best Friend
4. Volkswagen: The Bark Side Teaser
5. Careerbuilder.com: Business Trip
Cutest Kids
1. Toyota: It’s Reinvented
2. E*Trade: Fatherhood
3. Doritos: Sling Baby
4. TaxACT: Free to Pee
Best Soundtracks
1. Chevrolet: Anthem
2. M&M’s: It’s That Kind of Party
3. Bud Light: LMFAO Half-Time
4. H&M: David Beckham Bodywear
5. Budweiser: Eternal Optimism
Nostalgic Ads
1. NFL: Timeline
2. Budweiser: Eternal Optimism
3. MetLife: Everyone
4. Toyota: Connections
5. Honda: Matthew’s Day Off
