Volkswagen to Host ZSG Block Party in Miami

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Organized by as*itive, Volkswagen is sponsoring a block party in Miami to benefit Alonzo Mourning Charities. The event, called the ZSG Block Party, is being held in conjunction with the 10th Annual Tyson Foods Zo’s Summer Groove at the American Airlines Arena from 1PM to 6PM July 16. VW is the Official Vehicle of the event and will provide cars and drivers to transport invited guests, celebrities and athletes, along with the event host Alonzo Mourning.

Volkswagen’s theme will be carnival meets Mardi Gras featuring stilt walkers, steel drummers, jugglers, a magician, tattoo and caricature artists, cotton candy, snow cones and a dunk tank. Miami DJ¹s and radio personalities from WEDR-FM will also be onsite throughout the day. In addition to trivia contests and raffles for seat upgrades at the game, there will be an autograph session with Alonzo in the VW tent.

Radio advertising, prize giveaways,promotional street teams and Rabbit, GTI, Jetta, Passat and Toureg test drives will lead up to the event.

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Steve Hall

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