Volkswagen Consoles Fathers with the Touran

vw_touran.jpg

Brentter points us to an ad for Volkswagen’s Touran. A theme park-style ride simulates the journey from bachelorhood to fatherhood with sinister wax or clay dolls. The trip ends in a pretty place with birds chirping and a Touran which is supposed to make you feel better about the whole transition. We’re not sure that’s how it works, in part because the Touran doesn’t exactly look like a blast, but it’s a likeable ad nonetheless.

The spot was directed by H5 of RSA/Little Minx for Agence V. – Contributed by Angela Natividad

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

What serious readers do differently — and why it makes them better writers

What serious readers do differently — and why it makes them better writers

Global English Editing

Giving feedback on someone’s writing without damaging the relationship

Giving feedback on someone’s writing without damaging the relationship

Global English Editing

7 phrases warm-hearted people use that make others feel instantly at ease

7 phrases warm-hearted people use that make others feel instantly at ease

Hack Spirit

Why the most thoughtful people are often the slowest to give advice

Why the most thoughtful people are often the slowest to give advice

Hack Spirit

Why your first draft is supposed to be bad (and what that means for how you write)

Why your first draft is supposed to be bad (and what that means for how you write)

Global English Editing

7 things naturally curious people do that make others want to keep talking

7 things naturally curious people do that make others want to keep talking

Hack Spirit