The notion that out there is a wilderness dripping with pleasures in the raw is incredibly attractive. That’s why Willy Wonka’s candy forest still lingers in our dreams.
We’re also guessing that’s what Lowe, Athens had in mind when it invented a world ornamented in jewelry for Vogue (not the magazine). See variation here.
From a distance, the ads look compelling. Up close, they strike us as clumsy and pedestrian. The jewelry seems copy/pasted, and something about the way the models are dressed evokes a poorly-stocked costume rack in some photo studio we hope to never visit.
And come on. The glam forest? Really? Was that the best you could do?
