Draft New Zealand justifies this Vodafone campaign like so: “Installing [Vodafone’s vodem] is simplicity itself.”
Because installation of said product (their wireless broadband modem, tinnily dubbed vodem) is so self-explanatory, the agency deluged potential clients with manuals whose 8 pages are blank except for the front covers.
We love how it takes 8 pages to demonstrate the absence of information.
