In support of equal marriage rights, director Max Vitali of Young & Rubicam, Chicago put together a set of smile-coaxing spots that totally crush the notion gays will do nothing but cross-dress and debauch if permitted to marry.
The series comically emphasizes the familiar and occasionally frustrating domesticity we all experience after a given amount of time with our partners. We also dig the candid tagline, “Gay marriage is just like yours. Only gay.”
To spin off we thought it would be nifty to add “Adrants is just like you. Only sexaaaaaay” to all future marketing efforts for this site. We find it catchy.
