As you may have heard yesterday, Michael Phelps won his 19th Olympic medal, the most any Olympian has ever won. And in doing so, TBWAChiatDay quickly crafted a congratulatory ad which ran on NBC just after midnight following the win.
The spot includes footage from Phelps’ record-setting, his fans cheering him on and footage sent in to the brand’s Facebook page. The work follows a similar strategy the brand employed four years ago with a Phelps congratulatory ad.
