Virgin Mobile Viral Helps Kids Beg Parents For Phone

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Called Parental Enlightenment Kit, this site is packed with ammunition and propaganda kids can use to convince their parents they really, really need a cell phone. With pressurePoint presentations, pre-written emails, stickers, iron-on t-shirt patches, a tear-inducing thank you card, wallpaper kids can put on their parent’s computers, and other stuff, the site arms kids with all the tools they need for the snow job.

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Steve Hall

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