With two humorous videos (and two more to come) created by 12foot6 and distributed virally by DMC, Virgin Mobile is promoting its camera phones for Christmas. The “Dog Judo” series features two dog characters – “Ruff” Rex Hunter and “Barking” Bob Bones – in highly snap-able situations that build on their rivalry and dry sense of humor over several episodes. Episode one is called “Power Date”. It shows Barking Bob trying to impress a date, much to the annoyance of his sparring partner who lives only for judo.
The animated clip exists both on the Dog Judo microsite and as a standalone file that can be passed around. The file invites viewers to click through to the microsite and sign up to be emailed when new episodes are released. Episode two can be viewed there as well.
Visitors are encouraged to sign up to be notified when new episodes are released.
