Seeded and tracked by DMC, Virgin Mobile’s campaign spoof ad, called ‘Scorching Girls’, was created by Rainey Kelly Campbell Roalfe/Y&R. In the ad, an unexpected victim is gaffer-taped to a car in a scrapyard. At a nod from a tough-looking East End gangster, the victim (a mobile phone) is then torched by bikini-clad, flame-throwing henchwomen. The spoof wryly notes that viewers may want their own mobile phones to have a similar ‘little accident’ in order to take advantage of Virgin Mobile’s hot offers. A microsite offers the ad for download and enables visitors to find out more about Virgin Mobiles latest deals.
Perhaps it’s British humor or perhaps it’s really an effort by Virgin mobile to convince cell phone users to destroy their phones and buy a new one from Virgin. Or maybe, it’s just a funny commercial spoofing British East End gangster flicks. Watch. You decide.
