We were shamefully unaware of Virgin’s preoccupation with barf bags until this entry by AdFreak, though one can probably argue it goes hand-in-hand with the drugs > food lifestyle of their other obsession.
Anywho, the barf … bag … theme is something they’re clearly committed to. With Crispin Porter + Bogusky holding the staple gun, Virgin’s proceeded to affix three-foot-tall barf bags onto temporary walls around construction sites and scaffoldings in major cities like New York, San Francisco, Boston, DC and Chicago, the airline’s biggest hub cities.
Each bag has a long tome across the front about the retch-worthy penny-pinching going down in the airline business today.
“What better expression of the current state of air travel than an air sickness bag?” a Virgin spokesperson dryly notes.
Under the tsk-tsky tagline “How did air travel become so bloody awful?”, expect to see the campaign through mid-July.
