Rex Sorgatz, who publishes Fimoculous, appeared this weekend on American Public Media’s Weekend America and discussed viral marketing and its increasing use as a marketing tactic. From Burger King’s Subservient Chicken to Raging Cow and other’s Sorgatz discusses the pros, cons and considerations of viral marketing. The mp3 file is here. He’s also compiled a detailed list of recent viral campaigns on his blog here.
