Web Guru Asia has launched European and Asia-focused viral marketing campaign, called My Singapore Movie, for the Singapore Tourism Board and the Ministry of Manpower to spread awareness of Singapore as the ultimate place in Asia to live, work and play. By inviting friends to take part in funny animated movies designed to illustrate the unique characteristics of Singapore, he game hopes to build awareness and increase travel to the city.
This viral component is part of a larger campaign that includes TV ads on CNBC, email marketing and banner advertising.
